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كتاب فن الإتصال بالجماهير بين النظرية و التطبيق - الدكتور محمد علي أبو العلا

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كتاب فن الإتصال بالجماهير بين النظرية و التطبيق تأليف الدكتور محمد علي أبو العلا من منتدى سولا الأزبكية للنشر.

كتاب فن الإتصال بالجماهير بين النظرية و التطبيق - الدكتور محمد علي أبو العلا

نبذة من الكتاب:

سنشير في البداية دون الدخول في التعريف و الأوصاف المختلفة لعملية الاتصال و سنكتفي بأنه عملية"process" و بأن أقل عناصره ثلالثة بما قاله أرسطو قبل آلاف السنين شارحا ماهية الاتصال و كيف يحدث مؤكدين أن الاتصال ضروري للإنسان كالماء و الهواء و بدونه لا يعيش و بدونه لا ينمو و لايتطور ولولا الاتصال لما وجد عالم اليوم بالشكل الذي نراه و بكل ما فيه من حضارات و ثقافات و أن أفضل تفسير لدينامية الاتصال و التأكيد على أنه عملية مستمرة و متغيرة ما قاله أرسطاطاليس قبل خمسة قرون من ميلاد السيد المسيح عليه السلام موضحا أهمية مفهوم "concept process" لا يستطيع أن يضع رجله على النهر مرتين فهو قد تغير و كذلك النهر.

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