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تحميل كتاب سيكولوجية الإبداع أسس - نظرية وتطبيقات مؤسسية PDF

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عنوان الكتاب: سيكولوجية الإبداع أسس - نظرية وتطبيقات مؤسسية PDF

تأليف: مجموعة من المؤلفين

الناشر: جامعة القاهرة - كلية التجارة

سيكولوجية الإبداع أسس - نظرية وتطبيقات مؤسسية PDF

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تسعى المؤسسة أو المنشأة إلى تطوير نفسها وهذا من أجل مواكبة التطورات الحاصلة في بيئة الأعمال المحيطة بها، ولتحقيق هذا المبتغى يجب على المؤسسة الإهتمام برأس المال البشري والإستثمار فيه باعتباره الكائن الوحيد القادر على الإبداع وخلق شيئ جديد ، وللوصول إلى هذا المبتغى لابد من إتباع عدة خطوات تساعد في ذالك.

وقد بتسأل عزيزي القارئ عن ماهية هاته الخطوات ومما تتكون وكيف يمكن تطبيقها عمليا، حسنا هذا الكتاب سيحيبك عن ماهو مبهم في مخيلتك بعتباره مرجعا يشتمل على كل ما يخص الإبداع والإبتكار من مفاهيم وتعاريف إلى خطوات تطبيقية له في النشاط المؤسسي.

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